Swedish watch brand Triwa has spearheaded the return of the colourful, plastic watch trend, allowing everyone to add colour to an outfit and use the watch as an accessory.
For the A/W11 collection, Triwa opted to skip conservative advertising and opted for art instead as focus for the communication. Talanded photoartist Fredrik Öhman was chosen to create campaign/collection images, consisting of artfully surrealistic morphed animal portraits inspired by the colorful watch collection. The portraits were exhibited today at the gorgeous space Jonas Kleerup Gallery.
The artist Fredrik Ödman and Triwa Creative Director Ludwig Scheja.
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