Stockholm’s gorgeous skyline served as backdrop for the exclusive globally synchronized launch of the new LG Prada 3.0 edition, which took place in Stockholms highest restaurant on the 26th floor of one of city’s only skyscrapers. The ‘iPhone-killer’ smartphone was presented inside-out to champagne drinking set of especially invited journalists who ‘ooh’-ed and ‘aah’-ed about the minimalist phone’s monochrome Android operating system – tweaked visually by Prada – Prada’s signature Saffiano leather print on the back, and the huge 4.3″ ultra bright screen, among other things. The phone will be in stores end of January, priced around 600 euro.
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