We we’re greeted by Eros himself, in beatiful private residence which was turned into a virtual garden of eden to serve as backdrop for the Swedish launch of Versace‘s first new male fragrance since 2009.
Versace’s PR manager Giovanna Squicciarini told us about the making of the fragrance during during a lavish lunch that seduced our senses.
The retro chic fragrance – created by “super perfumer” Aurelién Guichard – combines fresh citrus, mint, apple with sensual notes like tonka beans, oak moss and amber to be a surefire hit with everyone in touch with their sexuality. The fragrance wont disappear, like a bad one night stand, but instead hang around and spend quality time with you in bed.
Eros is fronted by hot US model Brian Schimansky, whom you recognize from the pages of Dorian. The campaign is shot in London by high profile photo duo Mert & Marcus. The Eros collection launches in March (Scandinavia).
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