Today I viewed S/S12 collections from danish brands DAY Birger et Mikkelsen and Sand.
We all know danish guys are sexy troublemakers, which is emphasized in the image advertising for the summer collection, in which ten different guys have been selected to communicate the brand. They’re musicians, designers, DJs or actors, shot wearing a self-styled outfit. Day has had a tough time establishing itself in Sweden, but things are about to change, as more and more guys appreciate their scandinavian, casual style, with an international bohemian edge. Sweaters in Kashmere blend around 1200 sek.
Sand’s SS12 collection is a very blue, summery vision in soft materials, such as linen and silk, for young gentlemen who like an italian classic look with scandinavian flair.
Click image for gallery.

































