Beauty conscious gays will flock to the first Swedish installment of leading french beauty retailer Sephora, to snap up their favourite exclusive cosmeceuticals, makeup and those hard-to-find fragrances. The first shiny boutique is located in a mall outside of Stockholm, but there’s a city center flagship store and more locations on the horizon.

Sephora was founded in the 70s and is now owned by luxury conglomerate Louis Vuitton Moët Hennessy Group.

My personal favourites are the glossy Hyaluronic- and Alguronic acid packed products from cosmeceutical brands Rexaline and Algenist.